Background: A fertilizer producer recognized the potential of Vietnam market and wished to know more aspects of the market. Solution: Hanoi Group / Consulting Division conducted a broad market research, including desk research and field investigation, in which we interviewed users, whole sellers, retailers, importers. The investigators team was carefully trained in the presence of the client who came to Vietnam to be with us during the research period. Furthermore we schedule several meetings with representatives of Ministry of Agriculture and Rural Area Development and the local Department in selected provinces to learn about related legal frame and policy. |